Privacy Policy

Privacy Policy

Last Update: February 18, 2012

At, we understand your concern about the privacy and security of your transactions. We also respect your right to know how your information is used, and to make choices regarding the use of that information. This Privacy Policy (the “Policy”) supplements the Terms of Use and will describe the types of information we collect from you, as well as how that information may be used. By using our website you are accepting and agreeing to the Policy as disclosed below. Please note that our policies are reviewed periodically, and are subject to change without prior notice. Please check back for the most recent revisions, which will be indicated by a change in the date listed at the top of this page. For information collected prior to the changes described below, the terms of our previous privacy policy will apply.

The list and the information we collect.
When you visit us, we may collect and analyze certain data about your shopping preferences and use of our products and services, using analytics software such as Google Analytics, Google AdWords Conversion Tracking, or other tools to monitor and improve the quality of our services. When you communicate with us directly, sign up for mailings or promotions, or place an order with us, we may also collect information that is personally identifiable. This includes information such as your name, mailing and email address, phone number, birth date, and credit card information. We may also collect this information from other sources, such as mailing lists or when someone places an order with us to ship to you. The information we collect is included in our customer database, also known as the “ list.”

How we use that information.
We use your information to correspond with you and to process orders placed with us. We may also use the information we acquire for other purposes, such as providing exclusive offers, sales, events or promotions, and to introduce you to KingTM products and services that we think you might be interested in. If you choose to receive our promotional email communications when placing an order with us, you can unsubscribe at any time (opt-out instructions will be included with each email). Your information is also used to identify customer trends and evaluate website usage, so that we may continually improve our products and services.

Information shared with third parties.
We will never share your information with third parties except (a) in the circumstances specifically described elsewhere in this Policy, (b) when we are required to share information in the course of legal transactions, such as a sale of assets or merger, (c) when required by law or to comply with a court order, or (d) if it is necessary to protect the assets and security of or our customers.

Use of cookies.
Like many commercial sites, we use “Cookies.” Cookies are alphanumeric scripts of textual software code that transfers to your computer’s hard drive through your Web browser to familiarize our systems with yours and to increase usability and decrease logging on time and other features. This information may be automatically collected. You can configure your browser not to accept cookies.

Protecting the privacy of children. does not knowingly collect information from children under the age of 13. If you are the parent or guardian of a child who has provided information to, please contact us using the contact information listed above, and we will delete any information inadvertently collected from that child.

Online Shopping
When you place an order with us online, your credit card and other information is collected by a third party payment processing provider, currently Paypal, and is processed via their guidelines. Please review these guidelines carefully before placing an order with us online, as they may differ from the terms of this Policy.

If you have any questions regarding the safety of your personal information, you can contact us at